The Brand
Camp Corona is a Corona sponsored summer event hosted at 4 out of the 19 Warehouse locations across Canada.
The Goal
Strengthen brand link and experience with promotional materials that drive engagement, loyalty, awareness and brand voice.
This event was co-hosted by Corona, so materials needed to be approved by Corona while retaining Warehouse tone and authenticity.
View other work for The Warehouse and their sister restaurant - The Dime; promo materials, core menus and feature menus.
Social posts to grab attention and promote the event.
Mailable souvenir postcard to be given away to the guests at the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event materials.
Posters to create awareness for the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event materials.
Patches to be given away as prizes at the event and a Corona branded T-Shirt for the staff to wear. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event and materials.
Sandwich board to create awareness for the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event and materials.