My position is Lead Creative Designer/Art Director. I oversee the brand identity and collaborate on all marketing campaigns and projects.

Alongside designing and creating original assets, I work on a lot of photo and video shoots. I truly love this part of my job and all that comes with it, from the production to the styling, the on site development and the post production where it all comes together into a cohesive campaign.

This role has taught me so much about designing for retail - the quick pivots, ultra responsive design, prioritizing accessibility and our staying within the restrictions that come with working with vendors and designing for a huge audience while always expanding the sandbox of what’s possible to keep our content fresh, tactical, new and emotionally connected.

I’ve attended workshops with Google, Meta, Pinterest, TikTok and Snapchat and been part of incredible projects that have touched millions of lives.

A lot of work we produce requires approval to share, and can be shared upon request. I have a password protected page that can be accessed via the menu on this website with with examples that I can share, please contact me for the password.