The Brand
The Warehouse is a premium dive bar with 19 locations across Canada and the USA.
The vibes are fun, grungy, edgy, and low-fi.
The Goal
Strengthen brand link and experience with promotional materials that drive engagement, awareness and messaging.
View other work for The Warehouse and their sister restaurant - The Dime; promo materials, core menus and feature menus.
Sandwich board, posters, feature menus and T-Shirts for The Dime on Commercial's Italian Day activation. I wanted to create something fun, festive and authentic to the 'dive bar' vibes of The Dime. The retro italian deli theme increased visibility and stood out on a busy street with lots of choices. The sandwich board had strategically large and clear text with cheeky,nods to the theme without being too 'on the nose' Italian.
Sandwich board, posters, feature menus and T-Shirts for The Dime on Commercial's Italian Day activation.