The Brand
The Warehouse and their sister bar/restaurant The Dime have over 20 locations throughout Canada and the US.
The brand tone of voice is self deprecating, edgy and cheeky. They know exactly who they are (a premium dive bar) and they need visuals that lean into this and feel authentic.
This makes for an incredible opportunity for design as I can leverage this unique tone to create attention grabbing visuals that communicate the event themes with quirky unexpected details. This strategy effectively builds event and brand awareness while strengthening the brand love experience of throwing an incredible party while not taking themselves too seriously.
The Scope
Complete redesign of all food and beverage menus in English for use across Canada.
They wanted a more elegant, traditional feel to the menu that presents as slightly higher end while being exceptionally functional and easy to order from.
View my other work for The Dime and their sister restaurant - The Warehouse here; promo materials and feature menus.
Food and Drink menus