The Brand
As Above So Below is my passion project—a creative outlet that aligns with my values and allows me to share something meaningful with my community.
I wanted to create something that feels intentional, enjoyable to create, and creatively fulfilling without pressure.
As someone who loves comfort, luxury, and alchemy, I’ve always enjoyed making my own body products - so I decided to brand them in a way that reflects their energy and intention.
The name, As Above So Below, is a well-known phrase with many interpretations. I chose it not only for its meaning but to empower users to infuse their own moments of transformation, positivity or manifestation into their daily rituals - whatever that looks like for them.
And if they’re not feeling open - at the very least, they’ll experience a sense of comfort.
For centuries, the phrase has been associated with bringing desires to life through small, intentional actions - stirring tea, brushing hair, or carrying out everyday tasks that subtly shift energy. Each use is an opportunity to create a personal mantra, and for those who need a little inspiration, the back of every label cheekily reads: "As above, so below. As I rub, so I glow."
The Scope
Brand ideation, brand design, packaging design, copywriting, production.

Product Packaging

Logo Suite

Emblems

Stationary

Emblems

Main logo

Card designs

Product Packaging