The Client

Brigade Overland is a Canadian supplier of premium off-road camping equipment.
With a cult following and a library of awe-inspiring images, they needed something different to give their social presence an edge over their competitors, as well as printed collateral to encourage mailing list sign ups and drive sales.

We chose to create custom vector illustrations in a rendered, rugged style to fit with their image.
We wanted to create a feeling of adventure and to drive home the value of the experiences that their products make possible.
An animated flickering campfire, a charmingly rendered s’mores stick illustration combined with scenic imagery, jagged tyre marks and topographical elements makes for a beautifully well rounded and ownable social identity.

See printed promo materials for Brigade here.

The Scope

Custom illustrations, social media strategy, social post design, animated social post templates, static social post templates, copywriting. Layout design, mailer design.