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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Photography direction with main logo</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Main icon in a supporting illustration</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Main icon in colourways</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Apron design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Takeout bag design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Business cards</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Menu design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Social media strategy, direction and design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Social media strategy, direction and design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Mock up</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Packaging design</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Food paper design</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Website design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Social post images</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Website Design</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Supporting illustrations</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Supporting illustrations</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Window design</image:caption>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Supporting illustrations</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Cafe Je Suis</image:title>
      <image:caption>Thank you cards for dine in</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Wing Wednesday Menu</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Uniform/merch design</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Main menu</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Brand illustrations</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Business Cards</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Brand colours</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>A Frame signage</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Main menu</image:caption>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Seating signage</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - East Side Craft House</image:title>
      <image:caption>Coasters</image:caption>
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      <image:caption>Exterior signage</image:caption>
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    <lastmod>2025-03-17</lastmod>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
      <image:caption>Logo in brand colourways</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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      <image:title>Branding Portfolio - Mucho Beverage Co.</image:title>
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    <lastmod>2025-03-17</lastmod>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Product Packaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/60c2f207-3989-4058-bf76-91bb076582a4/aasb+site-01.jpg</image:loc>
      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Logo Suite</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/44b41443-f616-450a-aa75-14f6165e86d7/aasb+site-02.jpg</image:loc>
      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Emblems</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Stationary</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Emblems</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Main logo</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Card designs</image:caption>
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    <image:image>
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      <image:title>Branding Portfolio - As Above So Below</image:title>
      <image:caption>Product Packaging</image:caption>
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  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design</loc>
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    <lastmod>2025-07-07</lastmod>
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  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-14</lastmod>
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      <image:title>Graphic Design - The Warehouse Feature Menus</image:title>
      <image:caption>Power Hour Summer Menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/66e83aea-f710-49f5-a809-6230afd8aa7d/powerhour-2.gif</image:loc>
      <image:title>Graphic Design - The Warehouse Feature Menus</image:title>
      <image:caption>Power Hour Summer Menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/d4f50940-9a54-494b-982b-d8417eccf07b/ph-1.png</image:loc>
      <image:title>Graphic Design - The Warehouse Feature Menus</image:title>
      <image:caption>Alternative version of Power Hour Summer Menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/db0a683d-9cbb-44f6-b5c5-214a8ddd0c33/whmenu+%283%29.gif</image:loc>
      <image:title>Graphic Design - The Warehouse Feature Menus</image:title>
      <image:caption>90s RnB brunch menu design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/043710e4-f72e-415d-a5e5-4fffd6335ef9/whmenu+%282%29.gif</image:loc>
      <image:title>Graphic Design - The Warehouse Feature Menus</image:title>
      <image:caption>Feature menu design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-h6rb7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/f53c9b53-a1e2-4ce5-a61c-5db769f19897/book2.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Product catalog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/c793ac00-b86f-4194-b718-0ee9632a3cad/banners.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Banners for Retox Retreat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/ce95a212-9ec1-4838-ab6e-1facf166afb7/brochure5.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Product catalog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/9e90fea3-1874-46c8-b418-65b3ce50ae85/book.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Corporate catalog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/ac8e4838-364b-45a4-bd12-073cac3fefe4/Untitled-12-02.png</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Instagram posts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/8eb48527-dc20-4e05-8000-02a2a05bb02b/book4.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Corporate presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/a49aeb42-fdc8-48fd-8f13-f772bb32dffa/Untitled-12-01.png</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Instagram posts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/be8634f8-2759-4bab-bf68-4a5c8a6c3104/book6.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Corporate presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/66b84681-1ff9-4af9-9dd1-64a36bd30e03/brochure1.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Investor presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/dfededa7-7dfe-401b-8c18-543411e8b23e/brains1.jpg</image:loc>
      <image:title>Graphic Design - Brains Bioceutical</image:title>
      <image:caption>Corporate presentation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/98e1e3df-dd6c-4c79-aeb2-3349d75e4f0b/wh-01.png</image:loc>
      <image:title>Graphic Design - The Warehouse Core Menus</image:title>
      <image:caption>English food and drinks menus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/722f4bc2-dd01-45ac-bd0a-317399517f01/wh-02.png</image:loc>
      <image:title>Graphic Design - The Warehouse Core Menus</image:title>
      <image:caption>French food and drinks menus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-4jn2f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/2fda5de8-0609-4792-a50a-864b3e5eef6c/stampede+pics-01.png</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Promotional materials for Calgary Stampede event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/5e087ca6-2803-4c82-ba12-a3b189b45991/stampede+pics-02.png</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Promotional materials for Calgary Stampede event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/20e2e99e-93da-473f-baee-55a1ecb5c952/Copy+of+Untitled+Design.gif</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Promotional materials for a Father's Day brunch and DJ event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e39eb489-8a93-4b0b-9c7f-31259426c907/Copy+of+Copy+of+Untitled+Design.gif</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Promotional materials for a May the 4th event. Featuring light sabres bent into The Warehouse lightning bolts logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/28cceb5f-b4c5-474e-b793-e32f8833c985/sitepic+copy.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Poster for The Masters party at the Edmonton location. Featuring hand illustrated golf clubs bent into The Warehouse lightning bolts logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/6c3c8270-2363-4116-9a6d-a30f004eb7de/Untitled+design+%281%29.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Posters for St. Patrick's Month promo. This poster is very tongue in cheek (an intentionally low-fi composition of St. Patrick holding a tray of Jameson shots) - but fits the brand perfectly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/b3a6e24f-33bb-4bc9-9b49-e3b505de8e5f/amazonsb.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Sandwich board and poster for Amazon Hour at the Warehouse in Seattle (located in the Amazon building)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/007f047d-620d-457d-95c7-6c061c1c7895/mc.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Menu cards for The Calgary Warehouse's entry into the annual Mac N Cheese Fest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/63187e68-888c-4600-8c14-007cafb68422/sleepover.png</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Poster for 00s themed sleepover night at The Dime.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/01485fbe-d1c8-4bd2-a417-d75265c8f02f/posters.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Poster for Tito's sponsored pet patio party.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/57edddfd-aa1c-4ab1-ae0a-4b89dfe97f61/pancakes.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse/The Dime Promo Materials</image:title>
      <image:caption>Wanted poster for Stampede Pancake Party at the Calgary location.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-4jn2f-hs48z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/af7dd492-d721-4f58-8b77-ac5590f6cffc/brigade+2.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/4d11f210-bb80-487c-871f-6c414bf76df6/Copy+of+v+copy+2.gif</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Example of branded posts made with my reusable, animated templates for instagram ads/reels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e14045d1-d7fa-4860-a9cb-d8268fa9a0b6/brigade.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/bd2db814-b057-418f-8813-e531c63df57c/Untitled+design.gif</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Example of animated, branded posts made with my reusable templates for instagram ads and custom illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e17950e5-7d54-46af-8c2f-0fa7e4e54e1e/card1.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Vintage hunting/fishing licence inspired mailer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/a55b2c3a-51f3-4c8c-8c74-06678a46e31d/illustrationsred.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Custom, hand drawn vector illustrations to use in instagram ads and posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/90bf26c3-5d03-4b99-b915-671d0cb33512/card2.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Alternative mailer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/aa83204b-cd55-4b76-8502-06620f44ad04/Copy+of+v.gif</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Example of a branded post made with my reusable, animated template for instagram ads/reels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/4b41dd78-9aa4-4117-ac90-853613b4ae20/brigade3.jpg</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Alternative mailer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/9e128512-1f7e-45d8-bd8d-a6276bde8068/Copy+of+v.jpg</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Example of branded instagram stories made with my reusable template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e31dc5e8-6b75-477e-aa39-964a745b3366/illustrations2.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Custom, hand drawn vector illustrations to use in instagram ads and posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/aa07b051-5c80-43fe-8b8c-4f1bd8e29ae3/Untitled+design+copy.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Example of branded posts made with my reusable templates for instagram ads and custom illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/9e180dea-244a-429a-a7dc-6fb48bf4a392/Untitled+design.gif</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Examples of static/animated branded posts made with my reusable templates for instagram ads/reels and custom illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/1f92b1e7-4da4-4c8d-8aa5-78e6be53de0f/Untitled+design.png</image:loc>
      <image:title>Graphic Design - Brigade Overland</image:title>
      <image:caption>Examples of branded posts made with my reusable templates for instagram ads/reels and custom illustrations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-szht7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/ef77b996-6776-49ac-a754-a7ab14345e9f/dime+menus.png</image:loc>
      <image:title>Graphic Design - The Dime Menus</image:title>
      <image:caption>Food and Drink menus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-9h3nn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/99cba767-7d14-4ea3-a8ac-d2a1aa42ee2e/GOS-03.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/008847bd-90b6-4f66-bac9-73e3dadc61b4/GOS-01.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/170c8174-a537-4e45-9dc8-36da419a5da6/GOS-02.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/051437dc-02b4-456c-905e-4d8c4fb66fd0/GOS-04.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/dbfbf632-9844-4e42-955c-0c6b7769371b/2.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/c33980d0-a8e3-404f-9b73-f36b183809d6/guide.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Express Grand Opening Sale - National Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included website assets, digital ads, emails. printed signage, social, DOOH, and a national TV campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/01e873ae-617a-4ac5-9a0a-d7bdd367c698/NS-01.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>'Now Serving' Beverage Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included digital ads, emails and digital signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e9e61b84-9b40-48e5-8467-8c3364f37e97/NS-02.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>'Now Serving' Beverage Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included digital ads, emails and digital signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/0c35e4f9-911e-49b8-bab8-19d92bfa2e4e/BBB-01.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Business refresh. I art directed this shoot and worked closely with the photographer to retouch the shots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/0da70622-1c6e-4be6-9903-08860464b588/BBB-02.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Best Buy Business refresh. I art directed this shoot and worked closely with the photographer to retouch the shots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/87c93652-ac0f-4409-ab6a-ea0d0562a9ab/bb+board.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Baby Event Campaign. I designed the campaign, created all assets and channel examples, created a guide and taught it to production teams, oversaw and supervised the rollout. Deliverables included digital ads and emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/9bfa7119-4630-4675-937d-999d56ba6824/weather.png</image:loc>
      <image:title>Graphic Design - Best Buy Canada</image:title>
      <image:caption>Seasonal Weather Email Campaign.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-4jn2f-k9ecn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/aac59bac-d624-4b93-abe1-bf7c5b3d05c6/Copy+of+Untitled.jpg</image:loc>
      <image:title>Graphic Design - The Dime Italian Day 2025</image:title>
      <image:caption>Sandwich board, posters, feature menus and T-Shirts for The Dime on Commercial's Italian Day activation. I wanted to create something fun, festive and authentic to the 'dive bar' vibes of The Dime. The retro italian deli theme increased visibility and stood out on a busy street with lots of choices. The sandwich board had strategically large and clear text with cheeky,nods to the theme without being too 'on the nose' Italian.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/8ca51548-6c43-42d6-804b-dac212248879/dime-03.png</image:loc>
      <image:title>Graphic Design - The Dime Italian Day 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/a9da45cb-d2ae-4553-a65e-7068380e9a1c/Copy+of+Untitled+copy.jpg</image:loc>
      <image:title>Graphic Design - The Dime Italian Day 2025</image:title>
      <image:caption>Sandwich board, posters, feature menus and T-Shirts for The Dime on Commercial's Italian Day activation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-4jn2f-nhadm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/7cde8d43-38b1-4482-985a-4819a7912df0/Untitled.gif</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>Materials created for the nationwide 50/50 Mondays promotion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/3c906ab8-879a-4795-9ed6-bf14c39afd62/posters+eng.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>English posters for the nationwide 50/50 Mondays promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/8e704998-d818-4026-8a9c-475ebe9e2faf/tshirts.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>T-Shirts/staff uniforms for the nationwide 50/50 Mondays promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/4799919d-0c8d-4681-a29b-e5705a91c9d5/postersFR.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>French posters for the nationwide 50/50 Mondays promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/3bafb20d-1920-445a-a8c4-0ad157c63710/postcard+copy.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>Postcards for the nationwide 50/50 Mondays promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e3a4b2ce-bf1e-49d7-92d6-6bdff571fefc/windows2.jpg</image:loc>
      <image:title>Graphic Design - The Warehouse 50/50 Mondays</image:title>
      <image:caption>Window vinyls to provide privacy for the kitchen of the Edmonton location that double as promotion for the nationwide 50/50 Mondays promotion. The right sticker provides a sneak peek as to the classic Warehouse debauchery happening inside.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://toldyouso.ca/graphic-design/project-one-ephnc-628n7-4cmgx-4jn2f-k9ecn-sberx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/5cc647e4-0716-4124-bd8d-c25e254b1dca/pc.png</image:loc>
      <image:title>Graphic Design - Camp Corona</image:title>
      <image:caption>Mailable souvenir postcard to be given away to the guests at the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/7bce3486-ea1e-4cec-bdeb-0e1ec0301c78/posters+copy.jpg</image:loc>
      <image:title>Graphic Design - Camp Corona</image:title>
      <image:caption>Posters to create awareness for the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e157439f-9e30-4955-89f8-cfb866197414/patches+and+shirt.png</image:loc>
      <image:title>Graphic Design - Camp Corona</image:title>
      <image:caption>Patches to be given away as prizes at the event and a Corona branded T-Shirt for the staff to wear. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event and materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637163b9dd76b06c6fc3e9f4/e0fc7bc4-526f-461e-9937-a1cf9638f11d/sb+copy.jpg</image:loc>
      <image:title>Graphic Design - Camp Corona</image:title>
      <image:caption>Sandwich board to create awareness for the event. The aesthetic direction for The Warehouse is always nostalgic, low-fi and a little grungy. With this in mind - I wanted to create a 70s summer camp feel for the event and materials.</image:caption>
    </image:image>
  </url>
</urlset>

