Glad you asked.

I’m a Brand and Graphic Designer specializing in identity, strategy, and crafting visuals and experiences that feel authentic and build meaningful brand worlds.
I also love working across packaging, illustration, merch, digital, UI/UX, art direction, and creative copy.

I’m a lifelong creative inspired by Old Masters paintings, innovative packaging, expressive typography, branding and creative experiences that feel honest and unexpected. I design with purpose and am driven by my values, always trying to bring a human, thoughtful touch to what I do.

Right now, I’m Lead Creative Designer/Art Director at Best Buy Canada, where I help shape national campaigns and collaborate with brands like Nintendo, Samsung, and Apple.

I’m currently leading a full rebrand of Best Buy’s visual identity, revamping the creative for Latest and Greatest (a core value proposition) and I just worked on a video to launch the Nintendo Switch 2.