Glad you asked.

I specialise in Brand Identity Design.
My other areas of expertise include Graphic Design, Packaging Design, Illustration, Merch Design, Digital Design, Product Design, UI/UX Design, Art Direction, Social Media Design/Strategy and Creative Copywriting.

I’m super inspired by Old Masters paintings, creative packaging design, typography, unexpected and authentic Art Direction and really, really good Branding.

I have learned a lot over the years and I aim to bring my values (humour, humanity and sometimes a little bit of weird) to the things I create.

I am currently the Lead Creative Designer/Art Director for Best Buy Canada. I get the opportunity to build national campaigns, safeguard the beloved Best Buy Brand and collaborate with incredible people across all aspects of brand, marketing and retail.