The Client

Brigade Overland is a Canadian supplier of premium off-road camping equipment.
With a cult following and a library of awe-inspiring images, they needed something different to give their social presence an edge over their competitors.

We chose to create custom vector illustrations in a rendered, rugged style to fit with their image.
We wanted to create a feeling of adventure and to drive home the value of the experiences that their products make possible.
An animated flickering campfire, a charmingly rendered s’mores stick illustration combined with scenic imagery, jagged tyre marks and topographical elements makes for a beautifully well rounded and ownable social identity.

The Scope

Custom illustrations, social media strategy, social post design, animated social post templates, static social post templates, copywriting.